This has been bothering me ever since I saw the commercial. It makes me cringe every time I see it replayed. It's the Hooked on Phonics "Heart-swelling Pride" commercial. Talk about "my kid is better than you kid" propaganda. Just what moms need to watch - more parenting comparisons.
I'm all for kids learning new things, but this is just kind of crazy. In the commercial, a 4 year old boy is reading aloud. All of the surrounding moms watch him in amazement asking if he's in school & where he learned to read. "Oh, we just practice", the proud mom says. She seems to say it smugly & the haughty look just tops it off. Gah. What bothers me so much about it isn't that the 4 year old is reading at obviously, a very early age, it's the reaction of the mom. Yes, it is amazing that a 4 year old can read, but please - tone down the cavalier attitude. He's not a rocket scientist.
This commercial is really hurting mothering social circles rather than helping them. I think as first time mothers, the baby comparisons are natural & normal. After the baby hits major milestones (walking, talking, etc) the comparisons seem to relax a bit. Never in all of my time with playgroups has another mother boasted about what their little one accomplished. It was always more tactful & more as a part of the conversation. However, I know that "these" mothers exist in other circles & they are not very well received. If I had a mom like this in our playgroup, I'm sure I would just have to roll my eyes at her rather than be impressed with her superior child.